There was a time when making the front page really took something. I mean sure Jimmy The tap Dancing Squirrel might have had a look in on the slower of news days, but for the rest of us it would take something spectacular to make the headlines. Saving lives perhaps or more likely taking them, war, plague, and the other two horsemen would generally be enough and these days being Simon Cowell seems to count too.
Of course the front page that matters has changed and so too has the rite of ascension. It’s no longer the front of the broadsheets and tabloid that we covet it’s the front page of Google that matters now and to claim your place in the highest ranks of the hallowed search engines you have to be clever.
Take the word internet, it only takes search engine royalty Google 0.15 seconds to find over 6,580,000,000 references…However misspell it, even by a fraction, and the odds may surprise you… Try Intrenet for example and Google will find just 620,000 and it has to think about it. Curiously it doesn’t even ask me if I meant the other word, it seems to know.
So what does it mean? Well it used to annoy me when bands misspelt their names or went all street and urban with Phat dis and sic that… but now it seems in the future we’ll all be at it…
I’m terrible for typos, only today I sent a nid to a friend and I am constantly saying sory for my typoing. But the real truth of it is we’re just more casual about our writing on the internet I mean FFS in my humble opinion we’re too busy laughing out loud to pay attention to spelling and even grammar.
The dyslexic in me rejoices a little at the thought of people unashamedly communicating without fear of either, but I also know that if there is to be a use for the typo, then the people who’ll use it most are the same folks that always find a use for such things first. The marketing men…Soon my glitchy spelling and creative grammar could be the difference between page one and page five on Google and in the future that difference could be everything. Let’s be honest we’re not known for our patience, in fact I’ll wager good money I don’t have, that somewhere on Google there’s stats from some psychologist or marketing mage to explain how many of you I have already lost by this paragraph.
I have no idea where we go from here but I predict that the typos that we were once so terrified about are not only going to be forgiven, one day they are going to be essential…
So enjoy what we have… before the AD men open their bottles of Shampain and tuck into their CavyR.